Africa must build better systems to harness the creativity of Gen Zs

Danielle da Silva is filming a series titled ‘Survivors’ for HAART Kenya, based in South B, Nairobi.

Photo credit: Pool

In today’s world, content creation is no longer just a hobby or a side hustle – it’s fast becoming one of the most powerful currencies of influence, economic growth, and identity.

Africa, with its young, bold, and connected population, is sitting on a goldmine. With over 60 percent of its population under the age of 25, the continent is not just the youngest in the world but also the most creatively untapped.

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