Time flies with great content! Renew in to keep enjoying all our premium content.
Prime
Italian wine makes inroads as South Africa and France hold Kenyan market
Participants engage with exhibitors during the Gambero Rosso 3rd Edition of the Top Italian Wines Roadshow held at Shamba Café in Nairobi on January 30, 2026.
Italy is best known for its reds, yet it is its whites that are opening doors in emerging markets.
Varieties such as Pinot Grigio and Greco di Tufo from Campania are gaining ground in Kenya, where consumers are shifting from the familiar labels towards wines that pair easily with local cuisine and social dining.
