One thing I’ve learned overtime about stand-up comedy is its sheer unpredictability.
In film or theatre, there’s a certain level of control. If you’re Denis Villeneuve and you nail a big action set piece or a breathtaking wide shot, you can be fairly certain people will be talking about it when they leave the theatre. There is always a tangible hook for the audience to grab onto if the creator has a decent understanding of the craft.