Safaricom grip loosens as Airtel, Starlink gain ground in key segments

Safaricom signage for a home fibre area in Nyeri town. 

Photo credit: File | Nation Media Group

Safaricom is loosening its firm grip on Kenya’s most lucrative telecom segments, with fresh data showing a gradual erosion of its dominance in both mobile money and fixed internet as rivals ramp up competition.

The latest industry statistics from the Communications Authority of Kenya (CA) indicate that Airtel Kenya is steadily gaining traction in mobile financial services, chipping away at Safaricom’s long-held lead.

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