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Unlocking the full potential of small businesses
A trader arranges groceries at the Nyeri market. MSMEs power Kenya’s economy—driving job creation, boosting GDP, and holding the key to inclusive growth and sustainable development across Africa.
Every day at 4:30am, in a small town in Thika near Nairobi, Njeri opens curtains of her food kiosk to welcome her early customers. As usual, she will be serving tea with cassava, sweet potatoes, mandazi, or chapati. And once she starts her daily work, it goes on until 6pm.
By the end of each day, she will have made a net profit of Sh1,300. And every month, after deducting what she has used to pay her rent, school fees for her three children and buy food, she has some saving. This is how she survives in the current harsh economic times.
