In a bustling agricultural export office in Kakamega, Kenya, Wafula sat behind his desk, convinced that he held all the answers. He felt confident that maize prices would soon skyrocket, even though market data suggested otherwise.
Wafula rarely consulted reports or spreadsheets, relying instead on his own intuition. "You see, I have been in this industry for 15 years, I know the trends like the back of my hand," he would often declare. In stark contrast to Wafula, Nekesa, the data analyst, often cautioned against making decisions without proper data analysis.
