Cultural thinking and art of business decision making

What’s that little voice in your head saying now? PHOTO | SHUTTERSTOCK

Achoki sits at the head of a fast-growing textile supplier based in Thika. From humble beginnings in 2014 and a slow start, his firm began to take off in 2016. Benefiting from the American law favouring imports from Africa, the Africa Growth and Opportunities Act (Agoa), he distributes clothing mainly to America and then other markets.

As the Thika textile trade declined, Achoki moved his manufacturing operations to Cameroon and expanded exports to the Euro zone. Achoki now desires to grow sales, distribution, and manufacturing to new countries with a particular eye towards Kazakhstan in Central Asia.

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