To invest in generalists or specialist entrepreneurs?

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Generalists tend to perform better when the pace of change in a knowledge domain is slow. PHOTO | SHUTTERSTOCK

 

In Kisumu, Kenya, Sarah Omondi runs a tech startup that specialises in providing localised agricultural solutions. She holds a prestigious background in computer science, agronomy, and a bit of marketing. Her diverse skill set made her new venture a talking point in local tech circles, but she since discovered that the pace of change within agri-tech proves slow like a glacier.

Thus, she can utilise her generalist expertise to solve a broad range of problems, making her startup attractive to various stakeholders, including farmers, suppliers, and even local government agencies interested in food security.

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