Aleutum founded and now operates a small design studio in Kitale and jokes that her business plan has only two paragraphs. Her business principles revolve around building things that people love and then survive long enough as a business to see the trends catch on in wider society.
On good days she filters potential client inquiries, plans designs and her small team supports her. But on difficult days, the team experiences harsh messages from buyers about design displeasure or a late payment, which sinks Aleutum’s mood and the whole team feels down.
