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Inside the ring light boom powered by online content creators
Initially, ring lights appealed mostly to young, tech-savvy consumers experimenting with emerging social media platforms. However, the customer base has broadened dramatically.
As Kenya's digital economy matures, the ring light has emerged as a symbol of the country's online hustle.
Once a niche accessory for photographers, ring lights have become an indispensable tool for content creators, entrepreneurs and small businesses seeking to enhance their online presence.
