Diageo to exit EABL by December, ushering in Asahi era

Bottles of Kenya Cane move along the production line at Kenya Breweries Limited's plant in Ruaraka, Nairobi, on March 3, 2025.

Photo credit: Lucy Wanjiru | Nation Media Group

Diageo expects to complete the sale of its 65 percent stake in East African Breweries Limited (EABL) to Japan’s Asahi Group Holdings in the second half of this year, ending a 26-year ownership stint during which the value of its holding grew more than tenfold to Sh305 billion.

In a call with investors, the British drinks giant said the transaction is expected to close between July and December.

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