Rising costs of living have redefined consumer behaviour across multiple markets in Kenya and East Africa, and manufacturing businesses are beginning to feel the heat. Tetra Pak, a leading packaging business, has seen this first-hand as its clients struggle to sustain demand while consumer purchasing power drops drastically in the face of inflation.
Tetra Pak East Africa managing director Jonathan Kinisu spoke to the Business Daily on how much inflation has impacted its packaging business and the opportunities for growth amid challenges.
