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Why tech holds huge potential for Kenyan MSMEs in digital era
Catherine Wanjiku a member of Kenya National Chamber of Commerce and Industry (KNCCI) arranges some of the African wear attire on display during the second day of the 4th Edition of the SMEs Conference and Expo held at the KICC grounds on March 16, 2023. PHOTO | FRANCIS NDERITU | NMG
At a recent meeting, which brought together MSMEs in Nairobi, participants agreed that tech has the potential to transform the sector. This not only provides value to many entrepreneurs, but also creates significant worth to customers, and in some cases, it literally changes their lives.
This is because the country has seen a phenomenal increase in internet penetration and use of mobile phones over the past 10 years. A report released by the Kenya Communication Authority in March 2023 reveals that the number of mobile subscriptions in the country currently stands at 66.1 million. And more Kenyans are now able to use services such as 4G network, closing the digital gap.
