The missing seat: Where are the performance coaches?

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The future of performance is is building workplaces where people are coached as intentionally as they are measured.

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Every now and then, a TV character stays with you long after the credits roll. One of my favourite shows—and one you will probably still find me rewatching—is Billions. Beyond the finance world, sharp negotiations, and power dynamics, I was always intrigued by the character of Wendy Rhoades. She served as an in-house performance coach and psychiatrist in a high-pressure investment firm, but what fascinated me most was how differently the company approached performance.

Her role was not simply to solve problems or conduct counselling sessions. Instead, she focused on understanding what drove people, helping individuals manage pressure, unlock potential, navigate fears, and perform at their best. She helped high performers remain high performers.

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