“When the roots are deep, there is no reason to fear the wind.” — African proverb
Last week in this column, I explored the poverty script; that invisible inheritance of fear and caution that shapes too many of our founders.
Scarcity thinking, passed down through history and reinforced by institutions, makes us hoard, distrust, and think small, even when opportunities around us are vast. Naming the problem, however, is only the beginning. The deeper task is to rewrite the script. This week, I want to go further, into what I call the abundance shift.
A mindset shift alone, though powerful, doesn’t automatically change how a business runs. To truly escape the poverty script, founders must weave abundance into the daily fabric of their decisions and company culture. It is one thing to believe in plenty; it is another to behave like it.
This means challenging default practices in everything from hiring to partnerships. A scarcity-minded founder might avoid hiring strong talent or underinvest in developing their team, fearing employees will steal ideas or leave once trained.
An abundance-minded founder does the opposite; they recruit people even smarter than themselves, pay them fairly, and give them trust and ownership. Instead of hoarding decisions, they share knowledge and mentor their team.
Scarcity also poisons how we view competitors and partners. Under the poverty script, every competitor is a threat and alliances are treated with suspicion. This mindset leaves founders isolated and fragile.
By contrast, an abundance mindset welcomes partnerships, believing that if you want to go far, you go together. These founders seek win–win opportunities , co-developing products, sharing networks, and even mentoring peers.
Risk is another fault line. Founders trapped in scarcity often avoid risks altogether and stagnate, or swing to reckless gambles out of desperation. An abundance mindset takes calculated risks and treats failures as lessons rather than verdicts.
These founders take the long view, investing in new ideas, in research, and in their people without guaranteed payoff, trusting that doing the right things will yield rewards in time.
The starkest contrast between scarcity and abundance lies in how we handle intangible resources such as knowledge, trust, and networks. Scarcity keeps information siloed, trust limited to a small circle, and capital locked in familiar “safe” bets.
This hoarding mentality is born of fear….fear that opening doors for others will somehow close your own. An abundance-oriented founder chooses circulation over hoarding. They share knowledge freely, mentor others, and extend trust beyond their immediate circle. In their view, networks thrive when information and goodwill flow.
I experienced this gatekeeping firsthand when a supposed client and political broker once offered help only if I gave up a huge portion of my company, extraction disguised as guidance. Saying no was terrifying; I worried I had burned bridges I needed.
But that refusal pushed me to forge my own path. I shared my vision with peers and slowly a new network of allies formed, opening doors the gatekeepers had closed. The lesson was clear: when you pour into the ecosystem, it eventually pours back.
Embedding abundance is not a one-off tactic; it requires a holistic upgrade of the founder’s internal operating system.
In this upgrade, the emotional shift is from fear to confidence and generosity; the social shift from isolation to collaboration; the strategic shift from short-term extraction to long-term creation; and the spiritual shift from cynicism to hope and purpose.
Abundance is an ongoing practice of checking whether each decision is driven by fear or by faith in a bigger picture, and consistently choosing the latter until it becomes habit.
We must push forward irrespective of the odds. Even when institutions fail us. Even when the rules seem rigged. Even when the next politician you know doesn’t care. Why? Because abundance is not about what the system allows.
It is about what we choose to cultivate anyway. And when founders choose abundance, they do more than grow companies. They expand trust. They create jobs. They shape culture. They write new national stories.
Ultimately, abundance is a choice and often the harder road.
It demands patience when scarcity urges panic, generosity when the old script says hoard, and loyalty to a vision of plenty even when circumstances scream otherwise.
So ask yourself: where are you still loyal to the poverty script? Maybe it is in your deal-making, in a reluctance to share credit, or in that fearful voice that urges you to think small.
Michael Anthony Macharia is a serial entrepreneur, founder of Seven Seas Technologies and Ponea Health
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