Until recently, opening a bank account meant having to visit a physical branch, meeting face-to-face with a bank representative, and signing documents. However, customers are increasingly adopting digital channels to interact and engage with businesses, signalling a new approach for the banking sector.
According to Mckinsey & Company “Growth & Innovation in African Retail Banking” report, there are more banking customers in Africa who prefer digital banking to branch banking. Increasingly, traditional banks are being compelled to reach out to their customers over their preferred channels, such as SMS, WhatsApp or social media. Banks need to address the needs of the modern consumer, and this starts with the digital acquisition and onboarding of clients.
