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Manufacturers should embrace sustainability to meet client needs
By investing in renewable energy sources and optimising production processes, companies can minimise energy wastage and reduce greenhouse gas emissions.
A recent study by McKinsey revealed that 66 percent of all customers actively consider sustainability when making a purchase, a figure that rises to 75 percent among millennials.
This data showcases a profound shift in consumer behavior, where individuals are no longer just seeking products but a connection with brands that align with their values and priorities.
