In 1886, an Atlanta pharmacist called John Pemberton invented a drink that remains a globally acclaimed refreshment: Coca-Cola. It would appear that he was only good at creating rather than selling since it was to be found initially at soda fountain machines in a few Atlanta drug stores.
A more business-savvy pharmacist called Asa Candler recognised the potential in the soft drink and bought the formula from Pemberton. Like the good businessman that he was, Candler established a sales force and undertook massive advertising.
