In the renewed Middle East crisis, sustainable firms will gain an edge

A worker operates valves at the Rumaila oil field, as the country cuts nearly 1.5 million barrels per day of output amid halted exports following the closure of the Strait of Hormuz, in Basra, Iraq, March 4, 2026.

Photo credit: Reuters

The resurgence of conflict in the Middle East is more than a geopolitical headline. It is a direct economic signal.

For businesses in Kenya and across East Africa, instability in that region immediately raises familiar concerns: oil price volatility, supply chain disruptions, shipping route uncertainty, currency pressure, and rising input costs. The global economy is tightly interlinked. When one node fractures, the ripple effects travel fast.

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