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How brands are winning with bold online humour
Duolingo has transformed a functional app into a social media sensation, building a community around shared exasperation and a profound sense of kinship.
For decades, brand communication was a carefully curated affair. Polished campaigns, celebrity endorsements, and well-crafted messaging ruled the airwaves, with brands very keen on maintaining a near-perfect impression and no room for experimentation.
But in this digital age, a new, far more audacious voice is emerging: a brand that speaks for itself, with a wink, a meme, and an unapologetic sense of humour.
