Get serious about carbon offset by measuring it well to save the Earth

In the opening months of this year, the carbon offset project touted as Kenya’s finest and most successful was suspended, with carbon offset certifier Verra ending the issuing of carbon credits from the project.

The roadblock was one of accounting and validation, capturing a trend that is playing out across the globe. For the carbon offset market has spent a decade, and even nearly two decades, in that difficult quadrant of the strategy tool, the Boston Matrix, as a problem child.