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For a startup, your intellectual property is gold — protect it early
IP could take different forms, including trademarks, trade secrets, patents, industrial designs, copyright, and geographical indications, depending on the nature of IP, or the manner in which it was developed.
The jury is still out as to how to properly define a startup. But a majority of reputable sources seem to agree that the key identifiers of a startup are innovation and scalability.
Startups differ from traditional entrepreneurial ventures, which may not seek to innovate, but to supply an existing product or service in the market, and compete for an existing market share. Innovative ideas enable startups to offer unique products or services, or products or services in a manner that is different from how the goods and services have been offered or consumed before.
