Embrace the concept as a catalyst for better public service delivery

Excellent customer service is the number one job in any company. PHOTO | SHUTTERSTOCK

You may be familiar with the phrase “the customer is king.” It’s a concept that has long been at the centre of strategy in the private sector, used in boardrooms, customer service charters, and marketing campaigns to underscore the importance of putting people first.

Businesses in the private sector have long adopted this philosophy; some have even gone so far as to support the more contentious notion that “the customer is always right.” Even though it might not always be feasible, this way of thinking emphasises how important customer service and experience are. 

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