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Top100 SMEs tipped on use of IT to study clients
Nendo Kenya founder Mark Kaigwa (right) during the Top 100 panel discussion at Radisson Blu Hotel on June 13, 2017. Looking on are, from left: Omidyar Network director of investments Ory Okolloh, Nation Media Group business development lead Kanwar Deep Singh, and Google Kenya country manager Charles Murito. PHOTO | SALATON NJAU
Kenyan entrepreneurs need to understand their customers’ specific needs and use available data and automation to respond to those needs if they are to succeed in today’s highly disruptive digital environment.
Small and medium-sized enterprises (SMEs) also need to embrace analytics which can measure the impact of their interaction with customers in order to achieve set objectives in the marketplace.
