Unit trusts craze as assets hit Sh700bn

Unit trusts are expected to remain at the heart of personal investing going into 2026 based on the well-established blueprint set by fund managers.

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Before the Covid 2020 pandemic, the phrases unit trusts, collective investment schemes and money market funds or MMFs were barely in the public consciousness. Today, the term MMF is certainly a household name and will likely remain so in years to come.

A niche asset class five years ago, unit trusts now command just under Sh700 billion in value while the number of Kenyans invested in the collective investment schemes (CISs) is just under three million, nearly twice the number of individual shares trading accounts at the Nairobi Securities Exchange (NSE).

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Note: The results are not exact but very close to the actual.