How Kenya’s affluent plan to spend bonus earnings

Inaugural StanChart survey among the Kenyan rich shows they won’t spend bonuses on luxury goods.

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High-income Kenyans plan to spend the bulk of bonus earnings on buying property or reinvesting in their businesses, underlining the propensity of the rich to save rather than splashing extra cash on luxuries.

A study by Standard Chartered Bank Kenya’s wealth management unit on how wealthy Kenyans intend to spend their bonuses in 2024 shows investing in tangible personal assets holds more appeal for the affluent and emerging affluent.

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Note: The results are not exact but very close to the actual.