Why Kenyan companies need to rethink workplace messaging

While digital tools make it easier to stay connected, they must serve employees, not overwhelm them.

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Do constant pings, notifications, and messages across multiple apps and social media leave you feeling overwhelmed? Keeping up with communication is exhausting — and the same is true in the workplace.

Employees are flooded with emails, Slack messages, Teams, WhatsApp chats, and intranet updates, making it harder to stay organised and responsive.

While technology was meant to streamline interactions, it has instead created communication fatigue, where endless notifications and scattered updates leave employees distracted and drained.

A recent workplace survey found that employees spend nearly three hours daily managing work-related communication. Many companies still use email as the primary channel, yet employees are just as likely to check Slack, Teams, or WhatsApp for updates. Instead of reducing email dependency, these tools have multiplied the problem, forcing employees to juggle multiple platforms to stay informed.

At the same time, messages often lack clarity on what is urgent versus what can wait. Important announcements get buried under chat notifications, while managers struggle to get timely responses.

To improve communication while protecting employee well-being, companies must rethink their strategies. Here’s how organisations can strike a balance between connectivity and overload:

Define primary communication channels

Companies must establish one main channel for official communication, such as email or an internal HR system, so employees know where to find key updates. Other platforms should be secondary and used for collaboration rather than major announcements.

For example, CEO or Senior leadership communication should always be sent via email to maintain formality and visibility. Microsoft Teams or Slack can be used for task-related follow-ups, while WhatsApp or informal chats should be reserved for quick check-ins or team coordination. This prevents critical messages from getting lost in an endless stream of notifications.

Reduce tool overload

Instead of adding yet another communication tool, companies should audit existing platforms and eliminate redundancy. Employees shouldn’t have to check multiple apps just to stay informed.

Consolidating communication into fewer platforms makes it easier to track conversations and respond efficiently. Reinforce messaging through multiple touchpoints

Important company updates should not be shared once and forgotten. Organisations should reinforce key messages through multiple formats — email, team meetings, intranet updates, and digital notice boards — to ensure no one misses critical information. Establish boundaries for informal messaging

If WhatsApp or similar platforms are used for work, clear rules and expectations must be set. Companies should discourage after-hours messaging unless it’s an emergency. Leaders should also respect employees’ personal time by limiting non-urgent communication to office hours.

Encourage digital wellness

Companies should foster a culture where disconnecting after work is respected. Initiatives like “no-email weekends” or setting “quiet hours” when non-urgent messages can wait until the next working day can help employees feel less pressured to always be online.

Work smarter, not harder

Corporate workplace tools like Office 365 and Google Workspace are becoming increasingly interconnected and smart, allowing employees to reduce unnecessary communication.

Instead of multiple email exchanges with your marketing team about a client presentation, create an online PowerPoint or Google Slides file where feedback happens in real-time.

Instead of sending 30 emails to different managers requesting information, use a Google Form or Sheets to collect responses quickly and privately. No more Reply All nightmares.

Smart collaboration tools can significantly cut down on excessive messaging. Figure out how to spend everyone’s time more productively. For example, a quick 20-minute meeting on Monday to clarify an issue can eliminate dozens of back-and-forth emails throughout the week.

Sometimes, a short face-to-face discussion or phone call is the most efficient way to solve a problem. A structured, well-timed conversation can reduce noise, save time, and improve decision-making. The future of workplace communication lies in simplification and balance.

Finding the right balance

At the same time, some teams have become over-reliant on communication tools, much like in modern personal relationships.

Instead of quick face-to-face discussions, employees default to emails, chats, and video calls — even when they’re in the same office!

Unless a company is fully remote, there’s no reason why over 50 percent of team communication should happen through screens. Sometimes that email could have been a meeting!

While digital tools make it easier to stay connected, they must serve employees, not overwhelm them. Companies that set clear communication guidelines — and respect employees’ time — will foster a healthier, more productive workforce.

The writer is a Senior HR Executive & Consultant.

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