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Poor at sales? Maybe you shoud blame your genes

bdsalespitch

A study reveals that genetic variants related to educational achievement can predict proficiency in sales. PHOTO | SHUTTERSTOCK

By  Scott Bellows

In a burgeoning tech startup in Nairobi, Nyamboke, a 24-year-old sales associate, displays an extraordinary aptitude for sealing deals.

Her conversations with clients flow effortlessly, her intuition for the right moment to make her pitch is uncanny.

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