If you believe the math, then there is a statistically odd figure that nine out of 10 men “like” fashion or have a passing interest in it—the other one lives for it. Chris Bitti, the CEO of Digital Brands Group is a fashionista, or was.
He seems to have lived many lives, as his passport confesses: South Africa for studies, Cameroon where his mother is, Tanzania where his father worked and Kenya where he pulls the digital strings, simultaneously savant and servant of the behemoth that is artificial intelligence.
