As FIA World Rally Championship leader Kalle Rovanperä prepares to open the road this weekend, he confirms that the rally is quite different from the usual but the course scenery is great. However, from a sustainability perspective, it is clear that the rally means greenhouse gas emissions from the cars which are the main attraction at the event.
For this reason, the organisers are working to explore ways to reduce the event’s carbon footprint. This also becomes a hard bargain considering the main sponsors of the biggest events of the year is KCB Group, a thought leader and arguably the most sustainable bank in the region.
