Fady Rostom won’t reveal himself easily. He hides behind a curtain of withering self-deprecation and truly atrocious dad jokes. His tongue remains in cheek, wearing his witticism on his sleeves. He won’t let you in until he is sure you understand what being in entails.
Inside his world is a world of art where the analytical left brain and the creative right brain are combined to build powerful brands. Twenty years ago, he and his partners co-founded ARK Africa, a design, strategy, and innovation company.
