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Strategy requires more than mere planning
It is not uncommon that a world-class strategy can be simple and elegant. But getting to that point requires insight, seeing what others don’t see. PHOTO | SHUTTERSTOCK
One of the most misused words in business is: strategy. In more than 90 percent of cases when you read, or hear the word, it is referring to an operational plan. Most strategy refers to the four letter word: plan.
Nothing wrong with a plan, given the present moment, disappears in a micro second. In our grey matter, we are constantly planning, anticipating what might happen. But simply planning, is not necessarily strategic.
