Action research: Stop guesswork, go deep into useful data

One of the latest business trends involves the incorporation of action research into solving corporate and stakeholder problems. Long a bastion of academia for the past two decades, the tools are now widely employed in the corporate world.

A disconnect often exists between what academic research knows and what organisations do. The two sides often do not adequately share ideas, findings, and methods.

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Note: The results are not exact but very close to the actual.