A significant trend in global music in 2022 was the phenomenal success of the high-energy, fun-filled South Korean pop music, known as K-pop, signalling a major shift in the established order of an industry long dominated by Western acts.
Data released by music streaming services reveals that their top markets in Africa, Kenya included, were part of the global wave that drove the K-pop boom. Kenya was among the top three consumers of K-pop in Africa, along with South Africa and Nigeria.
