Beyonce’s spectacular halftime performance during the US National Football League (NFL) Christmas Day game, seen around the world thanks to a Netflix livestream, was a shot in the arm for a sport that does not enjoy huge appeal outside North America.
The 12-minute showcase, from Beyonce’s entry perched on a white horse to the cast of dancers and musicians, was choreographed to resonate with the cowboy culture of her hometown of Houston, Texas.
