Online retailers Amazon and eBay’s ascendancy to global trade super status has revamped e-commerce. It seems this new model and structure of bypassing brick and mortar entities is the way to go. Locally online shopping is also slowly gaining traction and will grow once teething challenges like lack of formal address system, inefficient logistics and legislation on mail fraud are entrenched.
In healthcare, while distributorships have been preferred models, an increase in similar or equivalent products has created stiff competition. Pre sales costs in this model are high meaning goods end up being more expensive. Across many medical equipment and product lines, alternatives compete on price, quality and contract of purchase. The slight marginal advantage is what converts a pitch to a sale.
