The five-step process of pitching like a pro

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When communicating verbally, exploit your awareness of the five-step oral message-sending process. DILE PHOTO | SHUTTERSTOCK

Imagine yourself as an investor from South Africa who desires to enter the Kenyan market. You meet two businessmen pitching you their ideas of where to put your money.

The first, Njuguna, starts off and tells you a long story about how he got into the business and how he loves his business activities.

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Note: The results are not exact but very close to the actual.