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Why more Kenyans are shifting to owning business
Tala User Research Manager Teddy Kahiro addressing participants during release findings of the State of the Digital Credit Marketplace Survey conducted by Tala at Fairmont Norfolk Hotel in Nairobi on March 19, 2024.
More Kenyans are turning to entrepreneurship amid instability in formal jobs, a new survey has shown, signalling survival moves in an economy where households are feeling the negative impact of the high cost of living and increased statutory deductions.
A newly launched 2025 Money March report by digital lender Tala shows that full-time employment fell from 57 percent in 2023 to 55 percent in 2024 and 50 percent in 2025 while entrepreneurship rose from 19 percent in 2024 to 26 percent in 2025.
