All beach operators in Kenya will be registered and their activities regulated by the State in an ambitious plan targeted at growing fortunes of the tourism industry.
The Ministry of Tourism and Wildlife said though beach operators in coastal Kenya contribute to sector vibrancy by offering various services including water sports, boat rides, cultural experiences, and artefacts products, lack of standard operating guidelines is causing environmental, safety, and security concerns.
“Implementing structured policies, licensing frameworks, and training programs is essential to ensure professional, environmentally friendly, and economically beneficial beach operations,” it said.
“The development of a structured code of conduct will enhance regulatory compliance, enhance visitor experience and safety, establish dispute resolution mechanisms, and encourage responsible environmental practices” the Tourism Ministry added as it placed a tender call for a consultancy to draw up the new regulations.
The ministry’s move comes amid continued conflicts between beach operators and formal tourism establishments such as hotels. In addition, there have been alleged cases of mistreatment of tourists at the hands of some operators.
A number of managers of beach resorts have had to hire security guards to ensure tourists are not harassed.
Kenya is banking on the beach hotel business segment for growth after losing its edge as a safari destination to Tanzania.
“Beach operators face numerous challenges, including regulatory issues, environmental concerns, safety and security concerns, and conflicts with formal tourism establishments. Addressing these challenges is essential for ensuring sustainable and responsible tourism in the region,” the Tourism ministry said.
The ministry’s move mirrors what has been adopted by several coastal counties. For instance, Kilifi county last year came up with a code of conduct and ethics for beach management and set out standards of behaviour for beach operators.
Kwale is also working on a Bill which it hopes will be enacted and used to manage the beach while ensuring safety and cleanliness.
Kenya’s tourism sector recorded an improved performance with international tourist arrivals in 2023 increasing by 31.5 percent to stand at 1.95 million as compared to the previous year when arrivals totaled to 1.48 million.
