Spirits sales fall as Kenyans go for illicit drinks on tight budgets

Alcohol

Low-income consumers, who tend to be price-sensitive, have been priced out of their traditional tipple.

Photo credit: File

When East African Breweries Limited (EABL) released its financial results for the year ended June 2025, a six percent decline in mainstream spirits sales emerged as the only blemish in an otherwise strong performance.

This marked a sharp reversal from the 10 percent growth recorded in the previous year, when the Nairobi Securities Exchange-listed brewer reported significant growth in its popular mass-market spirit brands, including Chrome in Kenya and Uganda’s Waragi.

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Note: The results are not exact but very close to the actual.