Radio listenership in Kenya has taken a hit courtesy of accelerated digitisation of media consumption, dropping from an audience base of 92 percent of the country’s population in 2014 to 77 percent as of last year.
New data from the Communications Authority of Kenya (CA) shows that, on the other hand, TV viewership and online access surged from 46 percent to 74 percent and from 27 percent to 57 percent respectively over the same period, while newspaper readership dipped to seven percent of Kenya’s population from 21 percent in 2014.
