Christmas, New Year shopping fails to lift jobs, sales

sales

An attendant arranges cooking oil at Chieni Supermarket in Nyeri town on December 31, 2022. PHOTO | JOSEPH KANYI | NMG

Companies sustained job cuts into December as a response to reduced sales, a closely watched study suggests, pointing to a bleak festive period for families battling depressed earnings.

Kenya’s private sector firms reported that orders for goods and services in December fell for the first time in at least a decade, prompting them to cut output and send workers away due to lack of work, according to survey findings based on feedback from about 400 corporate managers.

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Note: The results are not exact but very close to the actual.