Boom in data, bust in margins: Telcos struggle to monetise record data usage

Communications Authority of Kenya

The Communications Authority of Kenya (CA) headquarters in Nairobi.

Photo credit: File | Nation Media Group

Kenyans are using record amounts of internet data, but the value of cash flowing across mobile networks are not translating into proportionate revenues for operators.

Fresh industry statistics published by the Communications Authority of Kenya (CA) paint a picture of an ecosystem where internet data has become indispensable, yet the earnings made per megabyte (MB) by service providers are steadily shrinking, creating a profitability puzzle for local telecoms.

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Note: The results are not exact but very close to the actual.