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Customer ratings: Rogue marketers hit as Google reins in on fake business reviews
Google Customer Reviews is a programme that allows customers to rate their purchase experience and share it with the public so other shoppers make informed purchasing decisions.
Business brands using unorthodox publicity methods on search engine Google by sourcing for fake online reviews could soon hit the end of the road after the tech giant issued a warning to crack down on the practice in a bid to restore hygiene in enterprise marketing endeavours.
In a policy update on its Google Maps offering, the multinational said it will be streamlining its support page to make business reviews more trustworthy by detecting and removing fake reviews.
