New X adult content policy risks collision with governments

Elon Musk X account

Elon Musk X account (formerly Twitter) is seen in this illustration taken on July 24, 2023. 

Photo credit: File | Reuters

Elon Musk-owned social media giant X has updated its user policy to allow for the sharing and distribution of adult content in a popularity strategy that is set to place it on a collision course with global authorities, including the Kenyan government.

In the platform update, X said users will be allowed to share consensually produced and distributed adult nudity or sexual behaviour, so long as it is properly labelled and not prominently displayed in highly visible places such as profile photos or banners.

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