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Kenya’s digital rebound TikTok leads social media 3.3m users surge
The digital expansion comes as Kenya edges closer to saturation, making platforms’ appeal increasingly dependent on engagement quality, content relevance, and service innovation rather than mere account creation.
Kenya’s social media scene is bouncing back after a slower growth period, adding 3.3 million new active accounts between February and October 2025.
The 21.9 percent rise follows a near-stall in 2024 when the accounts grew 15.9 percent, which was a slowdown from the 38.2 percent surge recorded in 2023.
