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Digital media boom: Artificial intelligence, mobile-first content and internet ads drive unprecedented growth
By 2026, digital advertising is expected to overtake traditional formats like radio and broadcast television, aligning with global trends of increased investment in targeted and personalised advertising.
Digital innovation, shifting consumer preferences, and increased internet penetration have elevated Kenya’s entertainment and media (E&M) industry. The sector has moved beyond traditional formats, with digital platforms now central to content creation, distribution, and consumption.
PwC’s Global Entertainment & Media Outlook 2024–2028 report highlights Kenya as the world’s fastest-growing internet advertising market.
