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Business focus: AI investment priorities shift to customer service and marketing
Nearly half of business leaders (45 percent) identify expanding team capacity through digital labour as a key objective, second only to upskilling existing staff.
Business leaders are prioritising customer service, marketing, and operations that drive product development as key areas for Artificial Intelligence (AI) investment over the next 12 to 18 months, a new report by Microsoft reveals.
The report, which explores evolving business work trends, attributes this focus to the scalability of AI, particularly in functions where its impact is expanding rapidly.
