What is that secret sauce in business? That illusive holy grail, that if discovered would provide all the answers. Is there value in learning to adapt, based on low cost, low risk experiments? When is failure not a bad thing?
Wouldn’t it be wonderful if all you had to do was watch a few clips online, listen to selected podcasts, read some articles and ‘bingo’, you have a successful business? In an increasingly complex world, things are not black and white, yet to understand things, we are sometimes forced to see things that way.
