Strategic alliances as a way of partnership

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More businesses are pursuing collaboration as opposed to competition due to the benefits to be gained by collaboration. FILE PHOTO | SHUTTERSTOCK

While traditionally businesses have engaged in competition and many have undertaken competition strategies in a bid to maintain an edge, in this series I make a case for collaboration.

It has been argued that collaboration is the new competition. More businesses are pursuing collaboration as opposed to competition due to the benefits to be gained by collaboration.

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